Creative direction for timeless, future-driven brands.

Creative Direction.

Consultancy.

Design.

A woman in a pink suit arranging bedding on a large, neatly made bed in a bright, minimalist bedroom with beige and cream tones, high ceilings, and sheer curtains.
A white dog sitting on a light gray sectional sofa in a modern indoor setting with a lush green vertical garden wall behind it. The sofa has a beige cushion and a blanket draped over one ottoman. There is a wooden coffee table with a book on it, plac
A modern bedroom with a dark wooden accent wall, a large bed with beige bedding, multiple pillows, and a built-in fireplace.
Person using a soft brush to clean a yellow-textured rug on a table with various rugs and a green stone.
A beige living room with a beige sofa, a striped rug, and black and white tropical beach photos leaning against the wall.
Close-up of a textured white knitted fabric or material.
A minimalist living room features a beige sofa, a textured white area rug, and neutral-toned walls with modern lighting fixtures.
A top-down view of a modern living room with a beige sectional sofa, a brown area rug, a wooden coffee table with a cake and magazines, and two small children playing on the sofa near a staircase.
Minimalist interior with dark walls, a light-colored bench with pillows, a white rug, and large ceramic vases.
Close-up of beige textured carpet with small, rounded fibers.
Minimalistic living room with a beige rug, a fondue table, a wooden chair, and wall-mounted lights.
Close-up of a cream-colored rug with black and gray striped pattern.
Modern living room with white walls, gray sectional sofa, potted plant, and view of a green wall through an opening.
Close-up of a beige and light brown patterned rug with intricate designs.
Outdoor patio area with a modern chair and a decorative antler wall mount on a brick and concrete wall, surrounded by green trees and plants.
Interior room with a beige wall, featuring a large black and white framed portrait of a man in a suit and fedora smoking a cigar, a short wooden chair, a white patterned rug, and built-in shelving with various decorative items.
Close-up of brown and beige striped carpet with textured fibers.
Minimalist living room with a fireplace, a chaise lounge with pillows, a wooden side table with a magazine, and a woven rug.
Close-up view of a textured white carpet with a geometric pattern of grooves and raised areas.
Minimalist white interior with staircase leading to an upstairs office, beige rug on the floor, small white table with a book, and modern wall lamps.
A collection of beige and neutral-colored pillows on a bed or sofa.

Creative Direction.

Defining the overarching vision and aligning creative teams, concepts and communication into one distinctive brand direction.

Brand Consultancy.

Clarifying positioning, identity and long-term direction to build brands that are relevant, recognisable and commercially meaningful.

Trend & Material Innovation.

Translating cultural, colour and material developments into relevant opportunities for products, collections and brand experiences.

Design Leadership.

Guiding multidisciplinary teams from initial concept through development and production, ensuring clarity, consistency and creative quality.

Interior Consultancy.

Shaping cohesive spatial, material and colour directions for interiors that feel distinctive, considered and enduring.

Experience Strategy.

Connecting brand values with physical, visual and sensory experiences that create meaningful relationships with clients and audiences.

Maghalie Dooms creative director portrait — luxury design consultancy Milan and Los Angeles, timeless refined vision

“Design is more than visuals. It’s the story you tell, the experience you shape, the memory you create.”

— Maghalie Dooms