It all starts with understanding the landscape. In-depth research into trends, colors, and materials is conducted, specifically tailored to the product and sector. This approach provides a strong foundation, ensuring each design aligns with both current sensibilities and timeless appeal.

Every brand needs a strong concept. Unique, strategic concepts are developed that reflect the brand’s core identity and connect meaningfully with its audience, setting the stage for design execution.

Transforming concepts into reality, Maghalie designs products and objects that harmoniously integrate aesthetics and functionality. This encompasses textile design, furniture design, and product design, resulting in creations that not only resonate within high-end environments but also exemplify sophistication and elegance.

Art and creative direction are employed to enhance and unify visuals across all platforms. From concept pitches to creating cohesive physical and digital moodboards, materials, colors, and forms are carefully aligned to ensure that each detail contributes to a harmonious whole. Additionally, photoshoots are coordinated, overseeing the entire process from location scouting to final styling, ensuring that the presentation of products and spaces is captured with elegance and purpose.

n the role of Creative Director for various high-end brands and companies, I lead the creative team in sectors such as design, textiles, film, music, advertising, graphic design, fashion, and media. Together, we bring a vision to life through visuals, text, and sound, ensuring that each component of the final product seamlessly aligns with the brand's identity.

Targeted insights and feedback are offered through consultancy on concept development, brand identity, trends, colors, materials, and marketing. This approach is rooted in a commitment to timeless aesthetics and impeccable quality, helping brands elevate their standards and achieve a refined direction that reflects their core values.